New Year, New Logo
As we ring in the new year, LifeWorks is thrilled to announce the launch of our new logo, marking a significant milestone in our journey of growth and evolution alongside the vibrant city of Austin. As we completed the celebration of our 25th anniversary in 2023, we felt 2024 was the perfect time to refresh our visual identity to represent the strength and resilience of our clients and the unwavering advocacy of our staff.
Our new logo maintains the essence of our original design, now revitalized with modern elements. The logo is presented in bold, all-caps typography, symbolizing confidence and determination. The sunswirl, a central element, is more vivid, signifying the bright future we envision for our clients. The words "Life" and "Works" are prominently featured, embodying our mission to support youth in finding a fulfilling life and meaningful work. The sun at the logo's heart represents our clients, the core of our mission, and the dawn of new beginnings.
This redesign was a collaborative effort, incorporating feedback from staff, board members, marketing experts, and most importantly, our clients. Their input was invaluable in ensuring the new logo stays true to our brand, mission, and values. We believe this new logo will re-energize our supporters and resonate with new audiences, reflecting our commitment to adapt and grow in a modern landscape.
We invite our community to join us in embracing this new symbol of LifeWorks Austin. Show your support by engaging with our social media, looking out for our new merchandise, and sharing your thoughts on this exciting change. Let's continue to work together towards a future where every young person has the opportunity to thrive.